Why Professional Heat Tools
Make A Difference

 

Dr. Samuels is on vacation. He will be back in January with a special edition on skin care. This month we would like to introduce you to our special guest columnist, Colleen Camp Allen, Vice President of Salon Education for BeautyFirst:

Clients frequently ask me if there is a difference between flat irons, blow dryers and other heat tools purchased at the drug store, and those we carry at BeautyFirst. The answer is a resounding "Yes". Here are three good reasons to consider purchasing a professional flat iron or blow dryer:

 

~ Better Look/Healthier Hair. The Ionic process in professional quality blow dryers and flat irons increases shine and eliminates static. The process works by "bathing" your hair in negative ions that attach to positively-charged wet hair, locking in moisture. The end result is smoothness and shine, without stress.

 

~ Less Time/Lower Maintenance. Ceramic and Tourmaline (mineral) technologies in professional heat tools dry your hair quicker and more evenly (often in less than half the time). And they make styling your hair a lot easier. This is even more noticeable for women with coarse and/or curly hair.

 

~ Better Value/Longer Life. Many mass-market flat irons break within a year of purchase. Professional quality irons last up to three times longer (HAIelite is so confident, they back their flat irons and blow dryers with a three-year warrantee!) A mass-market blow dryer gives you about 400-500 hours of usage on average, compared to about 800 hours with a professional blow dryer.